Working with Intention: Make Every Effort Count

Working with intention isn’t reserved for January goals or end-of-year reviews. You can stop, pause, and regroup anytime you choose. Whether you’re reading this at the end of May or mid-September, you can reflect and decide how to move forward. You can start or restart working with intention whenever you need.
As it happens, I’m writing this at the end of May 2025, a month full of ups and downs. It’s been busy in the business (in a good way), and life has thrown a few personal curveballs. Including a lemon meringue drama, I kid you not and will share a link at the bottom to a LinkedIn post where I share all!
Lemon meringue aside, May feels like a natural time to check in and regroup. It’s the perfect time to ensure that you and I make the most of the coming months before the leaves begin to turn. However, remember, you can do this any time of the year.
But. Instead of judging yourself for what you didn’t get done, I want you to focus on what has.
And here are three little questions to help you do that:
- What progress have you made?
- Which small wins are worth celebrating?
- What lessons can you take into next month?
You don’t need to cram more in or hustle harder. There’s still plenty of time to reprioritise and realign with what matters most, something I’ve been talking about for months, as it happens. And the same applies no matter where you are in the year or your financial cycle, because choosing to work with intention creates time.
Why Working with Intention Creates Real Progress
When you’re running a business, it’s easy to fall into the cycle of doing for the sake of doing, chasing to-do lists, reacting to what’s urgent, and feeling like you’re never quite caught up. We’ve all been there, working late into the night, trying to do it all, and adding more to the list!
However, working with intention requires a different approach. It means being deliberate with your time and energy. Choosing your next steps based on what moves you closer to your goals, not just what’s loudest or most pressing.
Intentional work doesn’t mean doing less—it means focusing on what truly matters. When we find our way of doing this (and yes, it takes practice), we enjoy more clarity, act upon our best decisions, and create time to implement our brilliant ideas.
We build lasting momentum.
Give Yourself Credit (and Permission)
Maybe this month didn’t go as planned. Perhaps the goals felt big, or life got in the way. That’s okay. It did for me, too, this month.
So, give yourself credit for showing up, adapting, learning, and not giving up. Every conversation, decision, piece of content, and client interaction adds up.
Give yourself permission to adjust. Your plans aren’t set in stone. You can regroup, realign, and set new intentions as often as you need. That’s not a sign of failure; that’s what sustainable success looks like. (Something I’ve had to remind myself of more than once lately.)
Make the Rest of the Month Count
Before you jump into June (or whichever month comes next for you) or rush on to the next thing, pause for a moment and check in:
- What feels clear?
- What feels heavy or clunky right now?
- What do you want more of?
- What are you ready to let go of?
Then take one small step, something aligned with what truly matters to you and act. That’s what working with intention is all about. It’s not about the date on the calendar. It’s about deciding, again and again, to make your effort count, working toward success in your way.
Want help working with intention?
- Get weekly insights and encouragement straight to your inbox – join my email list here.
- Or, if you’re ready to take a closer look at your business and refocus for the months ahead, join me for the “Unlock the Potential in Your Business” workshop. A reflective, action-driven session to help you move forward with clarity and purpose. Learn more and secure your place here.
Let’s make the rest of the year count—without the overwhelm.
Finally, if you’d like to read about the lemon meringue pie drama, head to LinkedIn.
