What does your client journey look like?

What does your client journey look like? A fabulous question to ask yourself and the answer could be the missing link for your marketing and business. Not understanding or knowing your client journey could be the very thing that is holding you stuck.

On a personal note, this is a question I’ve struggled with in the past. Until I had a lightbulb moment! And that was the realisation that I didn’t have to have all the answers straight away. I just needed to understand my client’s pain points and where they wanted to be.

With that information alone I could start creating the plan to move my clients from A to B. I was able to look at my marketing and business model and then do that all-important check-in with my success point in the future.

Now, you may be thinking “journey from where, to what – how”? I know that is how I felt until I finally got it.

So, what does ‘client journey’ mean?

It’s how the client finds you, how you engage with them and how you bring them into your inner circle (and they become paying clients). The journey they might take from first finding you to becoming a high-end client or raving fan returning again and again.

It is how you ‘take care’ of them from that first point of contact to spending money with you and beyond.

In my business it’s about providing them with a path to follow so I can build that all-important KNOW, LIKE AND TRUST. It is meeting them where they are at, providing value from the moment they connect with me and then providing a solution. The actual path taken is totally up to my awesome five-star client.

By providing a journey, you make it easier for your client to establish the right path for them and WITH YOU. Easier for them to build a relationship with you, which obviously requires you to show up consistently so they can find you.

The key is remembering it’s ALL about the client.

Their needs, wants, challenges and problems. You connect with them where they’re at and then the journey supports them through the issues they face, over the bumps and to a solution (your solution).

For you, it might be how you become their go-to for the type of service you provide and this can apply to both business to business (B2B) and business to consumer (B2C). It is you being their preferred supplier of goods and services – the one they TRUST above all others.

Or perhaps it’s a new client spending more with you, taking advantage of all that you offer above their original purchase. Becoming a VIP customer or client because they TRUST you and love all that you offer.

This is only possible by understanding where your clients’ currently are and where they want to be (or have/do).

The benefits to YOU of understanding your client journey

When you first look at your client journey you most likely won’t have all the pieces of the puzzle. In fact, I highly recommend you work on the journey with your creative head on, considering what you already do and offer and what would be amazing to include or add-in.

Looking at the journey with a more holistic view, you’ll highlight the gaps and see where you need to improve your marketing. And where the business needs to change to improve your client experience, how you can make it easier for them to find you, work with you and a whole lot more.

It’s also important to check that your client’s journey IS driving your business forward without keeping you busy for busy sake. Moving you towards that pin in the map that is YOUR SUCCESS!

Need help creating a client journey that connects, nurtures and educates?

If you are ready to take the next step in your journey with me, book a Clarity Coaching Call, during which we will establish your client journey.