You are constantly evolving

You are constantly evolving, changing, and growing – as you should be.

Life is not static, nor is your business. As you learn and progress, you and your business change and then one day, you realise there is misalignment. Something feels wrong. You might struggle to get your message across or find you are not attracting your soul client; your marketing has stopped working.

This happened to me.

Over a period of twelve months or so, I came to realise that something was off, not quite right. I felt a little lost. Although outwardly, I was making progress, gaining clarity on my offers and developing the business, which felt incredible. My mindset was also in a great place, but that feeling of confusion lingered.

At first, I thought it was my message. So, when Caragh Logan, Strategy Director of Jerrard Wayne, dropped me a LinkedIn message asking if I knew anyone interested in working with them. I shouted me.

Okay, I will be honest the ‘me’ was more of a whisper because I knew working with her and her team would be a journey. It would be an investment, and I was both scared and excited.

It was a leap of faith, just like my clients take when they say yes to working with me. I knew it would take me out of my comfort zone, and it certainly felt uncomfortable saying yes. I was worried about what they might find. Would they see who I had become – could they help me bring this new version to the world.

Was I ready for this new version of me? I wasn’t sure, but I felt into my fear and said YES louder.

Continuing to evolve was something I didn’t expect.

I hadn’t realised that working with Jerrard Wayne would help me to see who I had become. How far removed my business and I were from my brand, how much had changed.

The work we did together went way beyond messaging. They enabled me to see what I couldn’t and supported me to continue evolving. Helped me create values for the business and go deep on my vision and the transformation I want for those who work with me; and why.

The Jerrard Wayne team allowed me to talk openly about my dreams and aspirations in the immersive workshop. What I loved doing, and why. What I wanted for my clients and why. Under their guidance, I could finally and authentically be myself, which felt incredible.

Branding is the essence of who you are

Therefore, working on my message was only the beginning of my journey, and with pride and excitement, I bring you the look, the new brand, and I hope you love it as much as I do.

My colours are now softer than the reds I previously used. You might see my initials, a butterfly, or a heart in the flourish above my name.

I saw a heart first, which felt warm and safe. And is exactly where I hold my clients while they work with me because I am all in, and their success is as important to me as it is to them. It is where I hold their incredible vision and their success that drives me.

When I see the butterfly, it says transformation, growth, expansion and beauty. Again, precisely what I desire for my clients.

My brand is now light, gentle and yet still powerful. Moving my clients and me away from the hustle and doing. Instead to a place of thriving with ease, grace and in a way that feels amazing.

I will not stop evolving, and can’t wait to see what the next twelve months bring.

Thank you, Jerrard Wayne, for taking me on a journey of discovery and guiding me to see what was in front of me all along. For understanding my fears, supporting me to be brave in my decision-making and aligning me with the business, and creating a brand that is the essence of me.